To add/modify information on your Live365 Station Page you will need to log in to your Live365 broadcaster account: login here.
Once you're logged in, click on "Settings" tab in the navigation bar on the left side of the interface. Clicking on "Settings" will expand the the tab. Now select the "Station Profile" tab. In the "Station Profile" pane you will be able to add|modify your Station Name, genres, cover art, social links and station description.