Yes, it’s possible to have sponsors for your station. We want you to be able to run a successful station, and we understand that sponsors and donations can be a big part of that success. You can mention sponsors on your stream, just don't run commercially produced ads. "The following show is sponsored by XYZ Company.." would be acceptable.
All the advertisements that are played on Live365 Broadcaster stations must be supplied by Live365. Regardless of whether your Live365 Broadcaster account is part of the Ad Revenue Share Program or not, you cannot insert paid advertising on your station. This rule stems from the agreements that we have with our advertising partners. This ban is specifically against selling space on your station to a 3rd party company to insert commercially produced ads on your station.